1969

The story starts with a baker, his wife, and a bakery. Mr Fillon, at 22 years of age, buys a bakery in the region of 
La Vendée.

1976

Mr Fillon takes over his parents’ bakery and is now managing 2 bakeries with his wife, Marie-Denise.

1978

Mr Fillion starts delivering bread, then brioche, to the top three supermarkets in the region.

1985

The La Boulangère company is created in Les Herbiers. Mr Fillion markets its products under the brand name,
‘La Boulangère.’

1994

The partnership between Norac group and La Boulangère is formed.

2002

New bread ranges appear in stores. 
La Boulangère builds a reputation for being full of great ideas, and the surprises don’t stop there…

2007

La Boulangère launches an organic range in France.

2016

La Boulangère UK and it’s product range is created for the UK market.

2017

The La Boulangère UK classic range is first launched bringing Stone Oven Part Baked Baguette to UK retailers.

2019

Launch of vegan croissants and pains au chocolat to UK retailers.

2022

Launch of La Boulangère Vegan 
pack redesign.

2023

Launch of La Boulangère Selection range, All Butter Croissants & All Butter Pains au Chocolat. Introduction of Stone Oven Baked Baguette in the range.