ASDA Tickled Pink Campaign

This October, we’re thrilled to launch our limited-edition Tickled Pink La Boulangère Selection All Butter Croissant packaging, available exclusively at ASDA stores and online. By purchasing these pink packs, you’re helping to support ASDA’s Tickled Pink campaign, which raises funds for breast cancer awareness, research, and support.

A minimum of 10% of profits from our Tickled Pink croissant packs will go to two incredible charities: Breast Cancer Now and CoppaFeel! Your support helps fund vital research and life-changing support services, such as helplines that provide assistance to those affected by breast cancer.

When you pick up our Tickled Pink croissants, you’re not only enjoying a delicious treat but also contributing to a cause that’s changing lives.

Together, we can bring hope and awareness to those who need it most.